Stitching Elegance: The Textile-to-Cosmetics Transition

A 300cr company with exclusive distributorship for renowned cosmetic brands such as Moroccanoil, K18, John Paul Mitchell, etc. Currently, they are strategically expanding their presence in Tier-2, and Tier-3 cities, accompanied by the recent establishment of brand experience centers. What makes them intriguing is their diversified portfolio, the transition from the textile to the cosmetic sector, and now diving into mining. The company’s multifaceted approach presents a dynamic landscape of business endeavors.

About the company

Established in 1992, the company is in multiple domains. The company is located in Jaipur, Rajasthan. Founded by Murli Dialani. Currently led by his son M.D Manish Dialani.

They have manufacturing facilities for fabric, readymade garments and jewellery. They are registered with the United Nations Global Marketplace as a supplier of relief items.

In the past 9 years, they have created our niche in the textile domain and for the past 2 years, they have been focusing on our growth opportunities through diversification & expansion projects.

Business Divisions

  • Fabric Division: 

With this division, they started the business. The operations started in 1993 with the weaving of blended fabrics.

Later on, they added facilities for processing & finishing blended fabrics. Their weaving facility employs imported shuttle-less looms, and their suppliers have acknowledged that their weaving machines operate at the highest efficiencies in the country.

The fabric processing facility utilizes expertise from one of the world’s largest polyester viscose fabric manufacturers.

They are positioned to offer one-stop shopping for fabrics created from a new generation of polyester blended yarns, replicating the properties of cotton, wool, silk, linen, and beyond.

MK Exim asserts its unique selling proposition (USP) to be its product mix and multifunctional fabrics.

  • Fabric Brands: 

MK Exim produces and markets the following brands for its fabric product line :

  1. Cashmere Fabrics
  2. French Elegance
  3. Jhai Jhoray Fabrics
  4. Classic
  5. Isiem Brand
  • FMCG Cosmetics:

The company claims to be the exclusive distributor in India for the following Product Brands:

  • Moroccanoil: Moroccanoil®, the esteemed luxury brand, stands as the pioneer and foremost producer of premium argan oil-based hair products within the professional salon industry. It has rapidly emerged as the fastest-growing independent company in this field.

    Distinguished by its potent antioxidant properties and UV protection, Moroccanoil’s exclusive Argan oil blend is abundant in vital vitamins and natural components that strengthen hair. These include Vitamin F (Omega 6) for enhanced elasticity, Vitamin A for improved resilience, Vitamin E for safeguarding against free radicals, and Phenols for shielding against environmental stressors.

    Some of their Bestselling Products:


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Disclaimer: This article is provided for informational purposes only and should not be considered as an investment advice.

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